Most businesses are just now realizing the treasure hidden in existing data and data gathered by their digital assets. Are you struggling to evaluate and gather existing data in your organization? Does your business make strategic decisions based on actual data analysis or are you trying to guess?
Let me help you collect and evaluate existing data and make sense out of it. Together we will define useful signals in your data and help you make better strategic decisions. Data is the raw treasure you already have, let us make it work for you.
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The future of business is data-assisted
In order to build a lean business structure, you should act now and learn how to incorporate data-driven decision making into the core of your organization. Whether you know it or not, you already have a lot of data in your business, way beyond financial reporting, orders and inventory. Amazing things can happen if you apply the same importance to other data points available to you. From human resources to your website to the performance of your sales team, every data point can help you make more informed decisions. There are a lot of different systems to integrate with, but don’t despair, more and more tools become available to guide you through your data. A proper data strategy can have a huge impact on staff happiness and reduce turnover, help you become a more human centered business and therefore improve your brand and visibility among your target audience.
Here is a brief outline of the steps I recommend taking when you are ready to transition into the digital space. Whether you are just beginning or need a new perspective:
- Bird’s-eye view
Take a step back and get a bird’s-eye view on all your digital assets and current strategies applied to them.
- Collect and analyze
Make sure you collect and analyze all the existing data in your organization.
- Get to know your customers
Learn more about your customers by taking a deep dive into your customer journey and by analyzing potential shortcomings.
- Re-define your strategy
Based on your learning from the previous steps, it’s time to re-define your strategy and values.
- Measure success
Ensure all the changes are measurable and you are collecting data about the changes.
Similar to budget and market strategy, your digital and data strategies deserve care and adjustments over time.
Recommended services and books
Below are a few recommended services and books that I used before and can highly recommend to anyone willing to embrace the digital journey within their organization.
Service: TestingTime for user testing
The Swiss startup TestingTime gives you access to a pool of over 200’000+ real test users for your website, app or service. They schedule remote and on-site user testing for you. I recommend to do regular tests with 3-5 users in each group to get the most out of it.
Book: Digital Adaptation
Paul Boag has written a wonderful primer for senior management on how to tackle digital adaptation in your organization. The web has changed the rules of business. The best practices of the industrial economy no longer apply in the digital age. What was once safe ground is no longer so, and organizations need to adapt.