Digital transformation is everywhere, but what does it actually mean for your business? Consumers are more connected than ever and expectations for customer experience are rising. This might sound scary to you, but with an open mind and a great strategy applied, it offers amazing opportunities for businesses of all sizes.
As a former web agency owner, I know the challenges businesses face in a connected, ever-changing world and can help you to apply proven methods to make your business stand out from the crowd.
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What does it take to succeed in the digital world?
The biggest hurdle is probably you or your board of directors. Back in the days of big fat marketing budgets, businesses spent a fortune on advertising that was barely measurable, in the digital world you can test and optimize your marketing based on real data. It’s not just about marketing budgets and ads, there is so much more to it. To me digital transformation isn’t about being online and available on all platforms all the time. It’s the process of transforming your organization into putting the customers first, backed with the necessary digital assets and real data.
Here is a brief outline of the steps I recommend taking when you are ready to transition into the digital space. Whether you are just beginning or need a new perspective:
- Bird’s-eye view
Take a step back and get a bird’s-eye view on all your digital assets and current strategies applied to them.
- Collect and analyze
Make sure you collect and analyze all the existing data in your organization.
- Get to know your customers
Learn more about your customers by taking a deep dive into your customer journey and by analyzing potential shortcomings.
- Re-define your strategy
Based on your learning from the previous steps, it’s time to re-define your strategy and values.
- Measure success
Ensure all the changes are measurable and you are collecting data about the changes.
Similar to budget and market strategy, your digital and data strategies deserve care and adjustments over time.
Recommended services and books
Below are a few recommended services and books that I used before and can highly recommend to anyone willing to embrace the digital journey within their organization.
Service: TestingTime for user testing
The Swiss startup TestingTime gives you access to a pool of over 200’000+ real test users for your website, app or service. They schedule remote and on-site user testing for you. I recommend to do regular tests with 3-5 users in each group to get the most out of it.
Book: Digital Adaptation
Paul Boag has written a wonderful primer for senior management on how to tackle digital adaptation in your organization. The web has changed the rules of business. The best practices of the industrial economy no longer apply in the digital age. What was once safe ground is no longer so, and organizations need to adapt.